A type of off-site sign, or part thereof, rectangular in shape and displayed outdoors or visible from a public roadway and which is used to advertise, identify, display, direct or attract attention to an object, person, institution, organization, business, product, service, event, location or political or ideological position or to express a point of view by any means, including words, letters, figures, designs, symbols, pictures, images (projected or otherwise), advertising flags, fixtures, colors or illuminations. Each substantially different face of a billboard structure shall constitute a separate billboard. Billboards do not include on-premises signs.
(a) Where allowed. Billboards shall be allowed only by conditional use pursuant to
§ 84-74: Conditional uses. of this Zoning Chapter in the I-1 Campus Light Industrial District and the I-2 Light Industrial District along the limited access Route 202 highway corridor (West Chester Bypass) from Route 202's inception at its point of connection with South High Street (SR322) to a terminus point located at the Route 202 northbound on-ramp at Boot Road.
(b) Billboard area. No billboard shall have an area greater than 300 square feet. Only one billboard shall be permitted on each billboard structure. No billboard shall be entitled to be increased in area pursuant to the criteria for bonus sign area otherwise provided for in
§ 84-52S.
(c) Multisided billboards prohibited. No billboard structure shall have more than one billboard mounted thereon. That is, no more than one side of any billboard structure shall have any message or advertisement set forth thereon. Furthermore, the face of any billboard on which any message or advertisement is set forth shall be oriented and maintained at an angle of not less than 45º to the legal right-of-way line of U.S. Route 202 and shall face the oncoming flow of traffic on that side of U.S. Route 202 on which the billboard structure is erected.
(d) Height. The top of any billboard shall not be greater than 25 feet above the grade of the cartway of U.S. Route 202 at the closest point of the cartway parallel to the center point of the face of the billboard.
(e) Setback from Route 202 right-of-way: 25 feet.
(f) Spacing. Measurements shall be made parallel to Route 202 between perpendiculars extended from the billboard locations in question.
(g) Billboards per property.
[1] Between billboards. No billboard shall be erected or located within 2,000 linear feet of an existing billboard on either side of the highway.
[2] From intersections and ramps. No billboard shall be erected or located within 200 feet of an intersection at grade with Route 202 or within 200 feet of any on-ramp to or off-ramp from Route 202.
[3] From residential districts. No billboard shall be located within 1,000 feet of any residential zoning district.
(h) Lighting.
[1] Billboard signs shall be externally lit only.
[2] Lighting shall comply with the Illuminating Engineering Society of North America's (IESNA) recommended practices and criteria in the IESNA Lighting Handbook, including but not limited to criteria for full-cutoff fixtures. Fixtures shall be equipped with or be capable of being backfitted with light-directing devices such as shields, visors or hoods when necessary to redirect offending light distribution. All lighting shall be aimed, located, designed, fitted and maintained so as not to project or reflect light onto a neighboring use or property or Route 202 or nearby intersecting road. If adjacent to a residential zoning district, the sign shall be lit only from dusk to 10:00 p.m. All lighting fixtures shall be equipped with devices which automatically extinguish the lighting at 10:00 p.m.
[3] Signs or component parts thereof that flash, blink, move, rotate, oscillate, or turn on or off intermittently, or which outline the billboard by illuminated tubing, strings of light, or other means, shall be prohibited.